Advertising & Marketing Photography
Recently at Creative Focus Studios, we did a Marketing Photography shoot with with Jordan and Allira from Infraredi in our Gold Coast Studio.
I highly recommend Wes and Creative Focus Studios! Wes is a total pro and has been great to work with on multiple occasions. The photos he took for our business are amazing and really capture our brand. He was super communicative throughout, and provided great guidance and support. Hire him if you want top-notch photography!
Jordan Van Hemert
Marketing Photography That Help’s You Stand Out
We are surrounded everyday by imagery, much of it used to sell or market brands and businesses. Photography plays an important role in advertising and marketing because they can tell a story. Nowadays, consumers are very visual – therefore, only the images that stand out can really capture their attention.
Emotional Connection
The best connection between potential clients and products is an emotional one. If you can create a photograph that conjures up a mental image such as a happier life, a better home, or a fond memory, rather than just showcasing the product in all it’s glory, the customer will naturally form an emotional link to your brand.
Advertising vs Marketing Photography
Although the terms “advertising” and “marketing” are often used together, there are a few subtle differences between the two. They both can work together, and can both benefit from photography services by Creative Focus Photography Studios.
Advertising Photography
Advertising is the act of letting potential clients know that your product exists, both online and in-store. This can also be called commercial photography. This is usually the name that comes to mind when most people hear “advertising” or “marketing.” Is your business established or are you looking to rebrand, and need to get the word out about what you are selling.
We can certainly help make your advertising campaign look professional, cohesive, and convincing. These days, imagery sells, and consumers won’t even look at an advertisement unless there is an image that tells the story. You want to make sure your product or brand images are high-quality and represent your company.
Advertising photography uses may include:
- print publications
- social media posts
- product photography
- company websites and e-Commerce websites
Marketing Photography
Marketing is not just the act of presenting and promoting your product; it is takes into account the research and strategy of deciding to whom you will present your product—and how.
So in other words, Marketing points out the the need, while Advertising convinces people to act and buy.
At Creative Focus Photography Studios, we know how to appeal to different demographics
and how to make consumers fall in love with your company and not just the product.
Whether it is a product, a brand or a creative portrait, photographs have the power to tell a story and to evoke memories or emotional responses. The photograph must convey the creative concept without relying on the product to do it alone.
So if you own a business and your looking to shoot some new marketing or campaign images, call Wes from Creative Focus Photography Studios today!