Recent Marketing & Promo Photography in Our Gold Coast Studio

Brands and businesses use photography as a key way to communicate and connect with their existing and future customers.

A picture tells a thousand words. Find the right photography, for marketing and you grab people’s attention more than words ever can. Here at Creative Focus Photography Studio, we make your advertising, your social media and your website stand out from the crowd with our Bespoke Studio Portrait Experience.

We are here to help you build your brand identity, and help you sell more online and push your brand further.

Brand Awareness

If your objective is brand awareness, then your photography needs to be distinctive and high catching from the start. We’re all surrounded by advertising all the time these days in this digital worlds. So our brains tend to filter most of it out.

Most advertising is ignored or dismissed.

You can use the concept known as the Von Restorff effect, also known as the “isolation effect“, says that our brains notice things that look different more than they notice things that look the same. Like the word different in that last sentence. You would have notice it more because it’s the only word in bold. It’s different.

You can use interesting subjects, distinctive colours, lights, effects and unusual angles in your photography for marketing to make it stand out. These things make it distinctive and relevant. They grab your target audience’s attention. They create interest and make them want to find out more. See below where we had some fun in our Gold Coast Studio, creating different lighting and effects for Silka. Creating a form of “different”.