Recently Creative Focus Photography Studio, shot some Corporate Headshots for Paramount Legal, a Robina based Law Firm on the Gold Coast. As a firm specialising in Commercial and Business Law, they need to refresh their photography and add on staff after management changer over. We shot at their office location in Robina and create updated, professional, clean photography’s, shot on a white backdrop. Soft lighting and photo editing produced a style that suited both there brand and their website.
Why Are Professional Corporate Headshots Important?
Many clients’ first impression of your company comes from your website and the imagery you use on it. What do you think outdated, boring headshots tell people about your firm? They are looking for a company that show they have the expertise, drive, and passion for tackling their legal issue.
Is It Time for New Headshots?
As you look at your website, you might wonder if you need new photos or if you’re fine with what you have. If your team has changed significantly overtime and multiple team members are represented by stock photos instead of real headshots of your team. Then you know it’s time to book a photo shoot.
The same is also true if your firm has changed to new locations or the photos being used are out of date. If a client wouldn’t recognise their attorney in person from their headshot, new headshots are necessary.
Choosing Your Clothing, Jewellery, and Hairstyle
Some tips on what to wear on the day, stick to the classic, clean styles that won’t look old-fashioned or outdated in a year or two. Wear clothing like a suit or a dress with a blazer, and dress in solid colours. Too many patterns or bright colours could encourage people to pay more attention to your clothes than your face. Black and blue look great on almost everyone. You can also wear white or grey. A light shirt with a darker jacket over it usually looks best.
Also choose clothing that fits well your body, not too loose or tight. Also remember to iron your clothing before your photoshoot. Your hair and jewellery should look as classic and understated as your clothing. Avoid chunky bracelets, necklaces, or earrings that could draw attention away from your face.
Getting a haircut or having your hair styled by a professional before your photoshoot is a great idea, but you should choose a hair stylist that you trust. A bad haircut could force you to reschedule your headshots. For men who tend to get five o’clock shadow, a fresh shave may be necessary right before the photo shoot. Lawyers with beards should make sure they look neatly trimmed and groomed.
Pick an Image That Looks Professional
A headshot with a funny slogan on their shirt be memorable, but it won’t increase peoples’ faith in your legal skills. A professional headshot will make you look professional and successful. While you might be able to get a good picture by taking a selfie on a phone or getting a friend to help, the photos will look like an amateur took them. Getting the right lighting, backdrops, and photo editing from a professional photographer, can make the big difference.
Create a Consistent Style If You Have Multiple Lawyers Working at Your Firm
The headshots for a law firm should look similar but vary enough to make them interesting to potential clientele. You should at the start let your team know what to wear for the photo shoot and if they’ll need multiple outfits. You might also want them to come in business casual dress or court-ready attire, depending on the shots you’re planning and the mood you want to set. Also decide if you want people to smile or look more serious in their headshots.
Think Beyond Just the Headshots
Headshots are an essential part of any firm’s public image, but you also want to spend some time on shots that capture the look and vibrance of your office. Consider lifestyle photos that show your team meeting in meeting rooms, answering phones, one-on-one with clients or researching.
With a strong set of headshots and photos of your office in action, your website will take on an entirely new look and tone. Your future clients will get to see your team as they are every day, and will undoubtedly have a much better first impression of your firm.
Either in studio or on location, Creative Focus Photography Studios has you covered for all your Corporate Headshots and Branding Photography.