Apparel Photoshoot In Our Gold Coast Studio for “The Little Stars”

At Creative Focus Photography Studios, we recently did a apparel photoshoot for Cece and Alex the owners on a boutique e-commerce website for little girl formal wear called The Little Stars. It is great when we see how the imagery that we shoot in our studio is being put to use on their social platforms and their website.

High quality product photography is essential for any apparel ecommerce website. Customers need more than just a great product description. The photography will determine whether or not they purchase your product.

Why Professional E-Commerce Photography Increases Conversions

Great images can impact your sales in many ways. For instances, Google likes original content and imagery. Always make sure to use the your imagery with through thought out descriptions and alt tags. This is a simple recipe for high Google rankings. By optimizing your images, you may get much closer to the top positions in Google images search. The Intent Lab states:

Over 85% of customers, while shopping for clothing online, put a lot of value on the imagery that is used, more so than the importance of the text.
36% of customers will click on your advertisement or campaign just from the type of photography that you use
Over 55% of customers will agree, that visual information is more important than contextual.

If a customer’s spends time lingers on product images, the “time on page” parameter goes up, signalling just how engaging your imagery is to any potential customers. The more accurate your imagery reflects your products or brand, the best return rate that you will receive.

Overall, poor product photography is a commodity no apparel store owner can afford in today’s industry.

How Product Images Can Impact Your Apparel Store Sales?

If you look onto major e-commerce KPIs, all of them can be improved by providing professional shot apparel imagery to the products on sale in your online store.

While there is no one-size-fits-all solution for every clothing online store out there, generally speaking, a professional approach to Apparel Photography is both: an expected foundation and the point of differentiation in this industry.

E-Commerce Requirements For Clothing Photos

For the clothing photoshoot to be a successful one, some basic requirements should be adhered to:

Proper lightning: too much light or too little light will both make the image unappealing or looking unprofessional.
Well-prepped presentable condition of the item: way too often we have seen a creased skirt on a model – however basic it may sound – the clothing must look brand new and be well-ironed. If you don’t have enough staff to do that yet, just use a photostudio with additional services – at Squareshot we can iron or steam your apparel to save your time on prepping:)
Right quantity: there is no golden rule really, but having just one or 2 images representing a 1000-dollar nightgown is likely to be seen as an insult to a buyer.