Lucy Cole Prestige – Corporate Headshots for the Management Team
At our Gold Coast Studio, we recently did an entire company Brand Refresh for the Team at Lucy Cole Prestige Properties.
If your image really matters to you and want it done just right the first time then contact our professional expert, Wes McNeil.
Creating amazing, fresh and original imagery that works is our speciality! Just read some of our 200+ Google 5 star reviews and see why Creative Focus Photography Studio is the right choice for you!
Changing Faces – Why You Need To Refresh Your Headshots
If you’re in the business world there is no excuse these days for not having quality headshots taken for your website and social media. An out-of-date business headshot of yourself or or your team is not great. Your clientele wants to see the face they are expecting when they meet with you.
So, you might be thinking, do I need to update mine, or I haven’t changed that much… have you? You are the wrong person to make that judgment call because you have been watching your face change little by little every day without noticing. It’s a fact, nobody admits to aging over time.
Do I need a professional headshot or an editorial portrait?
Corporate headshots or professional headshots are specifically framed for the head and shoulders. Think of your profile image that you might use on Linkedin or other social platforms. Editorial portraits tend to be framed more loosely, not so closely cropped, and often in landscape. They can be full-body, waist-up, three-quarter body, or head and shoulders.
The Use
The major difference between a corporate headshot and an editorial portrait is what the images are being used for. Professional headshots are usually used for LinkedIn profiles, team pages for business and corporate websites. While editorial portraits are used for magazines, press releases, about me pages, blogs, etc.
Lighting Does Matters
Lighting that is used can completely change the story of a photograph. Take, for instance, the lighting used for corporate headshots is usually softer and more natural. A person’s face is the focus and softer shadows can help create a flattering and less dramatic look. Compared to headshots, editorial portraits usually use more dramatic lighting to draw a person’s attention. However, the lighting can also be soft, experimental, or anything that the photographer chooses to get the desired mood or effect to sell the story.
Background and Foreground
A headshot is about locking the attention of the observer on the subject’s face. This is why the corporate headshots taken in our Gold Coast studio have a neutral, clean, or lightly textured background whilst those taken outside have a blurry background. The background and foreground in an editorial portrait allow to enrich it so an increased depth of field (focus) is often beneficial.