Currently, product photography is a vital part of the marketing and distribution of a brand’s identity.
Regardless of the manner of a photoshoot, product photography must portray and convey the product’s claimed value – and since Creative Focus Studios does not want to disappoint any of its customers, we ensure that the attributes of the product in the photo always correspond to the actual product’s features.
Importance of product photography for e-commerce
Seventy-five percent of online buyers base their purchasing choice on an image of the product. More than three-quarters of your customers are reliant on product images, so if you don’t have any, you’re losing tons of money.
Shares from your social media profiles are 40 percent more likely when your products are photographed well. Product photography not only boosts your conversion rate, but it also increases your brand’s visibility.
Types Of Product Photography
Photographing in a Studio
This type of photography is done by professionals in a well-lit studio.
The photographer must change the various shooting variables depending on the aesthetics, packing, and contents of every product, but the overall effect is always consistent and identical. This means that regardless of whether it’s a piece of apparel or a bottle of perfume, the end result will be a photograph that is focused on the product’s sale and portrays its attributes in a clear manner.
In order to ensure that all the items look uniform and that the direction of light is consistent, it is often necessary to shoot them all at once in a permanent studio. It is possible to modify the background color to match the product you are photographing, and some shadows are sharpened to emphasize the product’s shape.
Product Grouping
Using group product photos is a great method to show the buyer their options. The products in this category can be a collection of women’s make-up in various forms, or they can be variants on the same item.
Why hire a professional photographer for product photography?
Product photography has a direct impact on sales
Products should be photographed to entice customers into buying and increase sales.
You may persuade them that your product is the best option without ever speaking a word by utilizing graphics to highlight the key characteristics and make them look better than the competitors.
It will be tough to turn prospective clients into paying customers if a brand’s graphics are subpar.
Provides a quick overview of the product
A written description of a product provides all of the necessary information, but it can be difficult for a reader to imagine what they’re reading about. It’s easier for customers to make sense of product information when they can see it in action.
Consumers can quickly learn about a product by looking at a clear, high-quality image. A quick glance reveals the product’s color, pattern, style, shape, and overall quality. Seeing the product in action allows people to absorb the information far more quickly than reading about it.
For online sales, product photography is a must
In order to increase sales, firms publishing their products online must make them as visually appealing as possible, given that many online shoppers buy things based only on looks.
E-commerce sellers must have high-quality images of their products in order to increase sales and reduce returns. Product images can enhance your customer’s online shopping experience beyond the checkout page.
They provide you an advantage in the marketplace
Online shoppers are flooded with options, including product styles, price ranges, ratings and reviews, and so on. Before making a purchase, your clients will almost certainly look at the items of your competitors.
So, it’s critical that your product photographs are engaging and communicate your products in the best light possible to rapidly grab your customers’ attention.
High-quality images boost customer’s confidence
Customers are looking for both quantity and quality. They aren’t simply looking for photographs of the product; they are looking for high-quality images.
A shopper’s confidence in your brand is immediately bolstered when your product pages have professional photographs. According to one study, better-quality photographs gain the trust of customers more quickly than inferior ones do.
You’ll also need skilled photographers and professional equipment to acquire those high-quality photographs.
Time and money are saved
Hiring a professional to take product photos for your website saves you time and allows you to make better use of your company’s resources.
The workflow of a photography studio revolves around speed and accuracy, but that of a business team revolves around sales and growth, making photography a difficult project to manage.
Shooting, quality control, post-production, and editing are all handled by a professional studio, saving a business time and money. If you do it yourself rather than hiring a professional, there is no guarantee that the results will be of the quality you desire.
And, as previously said, high-quality product photography is essential for use on e-commerce sites.
The Right Expectations Are Set by Product Photography
Because “things seem different from the photos,” 22% of internet purchases are returned.
Convincing customers offline is easier than doing it online, because they can feel and touch the product in person before making a final decision.
Product photography that tells your story sets customer expectations about what they are looking at, and this sets your brand apart from the rest of the competition. Photographing products by a professional reduces customers’ anxiety about the products’ quality not living up to their expectations.
Customers will be satisfied if the images are of high quality and convey the proper message.
Looking for a product photographer?
Creative Focus Studios is a Gold Coast-based product photography studio that provides the best services. We can help you enhance sales by delivering the photos you need, whether you need one or hundreds.