Advertising photographers are professionals who take engaging, eye-catching photographs for use in advertising campaigns. Determining the most effective way to display an item in a photo and stay current with industry trends is a must in this competitive, constantly changing field. Remember, that anyone can take a photograph, but not every photography is worthy of an advertising campaign.
Whatever you’re selling or producing, having professional photography is a must for any Ecommerce website, social media, print advertising, magazines or campaigns. Selling your brand becomes so much easier when you have professional images that truly engage your audience. Creative Focus Photography Studios has worked with some top Gold Coast advertising agencies and brand managers to create creative digital image assets that enhance campaigns across all marketing communications channels.
Consulting and Conception
What is the importance of advertising photography and product photography? What do you have to pay attention to?
In advertising and product photography, you must put your own artistic ego on the back burner. Ultimately, in the end, it’s about the client’s specifications, and what they require for their brand. For different photography jobs there are of course different challenges to acknowledge. The way you respond to these challenges in the first consultation/discussion, the faster and better your photo shoot will end up being.
Advertising photography: Tips for Advertising Clients
If you are looking for a professional advertising photographer or product photographer for the first time, no matter if it is something simple in a photography studio or photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography.
Company Profiles / Image Photography / Corporate Photography
To capture the brand and voice of a company in a few photos is difficult and takes years of practice as well as experience. If the photographer is not correctly briefed on the brand or voice of the business in the first consultant, small things can quickly lead to big misunderstandings from the start. As a company, always remember to write down your wishes and ideas in advance or even make up a mood board of images that you have seen or like. This will give your potential photographer a quick understanding and develop an understanding for your company.
Employee Photography / Executive Board Portraits
Employee portraits, team and board portraits will differ depending on the type of company.
For growing companies, it is important to consider at the start, new employees starting or coming soon, that the photographer you choose will be with you from the start to finish. This is important, so that your photography have the same look and feel for subsequent shootings. For example, if you use a cheap photographer, he may not be available for a next appointment as he was before. With a professional photographer, you know you will be safe and that the voice of your brand will be carried throughout to other photo shoots.
So How Can Advertising Photography’s Help Your Business?
The very simple answer is by creating, creative unique photo imagery that you can use to promote your business to existing and new potential clients.
Most large business and companies do this well as they usually have the budget to invest well. Consistent creative images are powerful tools to sell your brand. Small or medium size businesses don’t always do well with their marketing and brand. Remember, online is the most important real-estate a business owns, so have professional advertising or product photography is a must.
If you haven’t got a professional advertising photographer, you’re happy with yet, give Wes from Creative Focus Photography Studio a call today. Wes will workshop some ideas or go over your mood board or campaign outline. Even if it’s just for a fresh perspective or some new ideas on how to represent your business.