Everything is online these days, whether you’re a lawyer, consultant, coach, consultant, corporate professional or a small business owner. Professional Corporate Photography can be used for anything, for example, Linkedin, branding images, social media profiles and websites, marketing collateral and business networking. When you are looking for corporate photography on the Gold Coast, you can feel at ease knowing you are in good hands at Creative Focus Studos.
Always remember what we’ve all been taught, your potential client, will tend to judge a book by its cover when they’re seeking to hire a busines. They type in a search term, click on the results, and end up on your site. When the page loads, you want them to encounter the warm, smiling faces of the team that can help?
That’s the difference that high-quality, professional corporate photographs can make for a company’s bottom line.
Photographs taken by a professional photographer portray your brand in its true light.
It’s easier for clients to feel a connection to your company when they see images and videos of your actual employees, office, and business. Since trust and connection are critical in the professional services industry, such as finance or health, this cannot be undervalued. You can always utilise the easiest method of stock photographs, but they won’t appear authentic to your customers because they don’t reflect your actual product, service, or business.
The look and feel of stock photography are off-putting
Because stock images may be purchased and used by anybody, there is a significant likelihood that another company is already utilising the same image. An image on your website linked to a business the visitor had an unpleasant experience with might also influence their perception of you and your business. We’re not suggesting you shouldn’t utilize stock photographs, but there are times and places where they’re appropriate.
Professional photography is unrivaled in terms of quality
Even if your phone’s camera is as good as a professional’s, you can’t compete with their work. Experience and high-quality equipment ensure that the final photographs are of the highest quality and are suitable for use on any platform, be it on your website, Facebook, LinkedIn, or elsewhere.
Content Marketing Utilises Photographs
As a business marketer, you may have heard the adage “content is king” thrown around a lot. To be honest, many business owners don’t even understand that their website photographs count as content, even though this has been true for a long time. The images produced by a professional photographer for your business can be used in a variety of ways, including social media. It is possible to include them in articles, blog posts, and other promotional materials as a means to boost your marketing strategy.
When it comes to marketing your brand, investing in excellent corporate photography may go a long way. While it may be alluring to save money by taking your own photos, this is a bad idea. Investing in professional photography is an investment that will pay dividends for years to come.
In the world of marketing, value is king
Advertisements, posters, and other marketing materials that are visually appealing are more likely to be purchased. That’s a proven fact of psychology. People are captivated to beautiful photos and are consequently more likely to purchase products that are advertised through these images.
Companies and their internal affairs follow the same rule of thumb. If your company’s website is devoid of visuals and presents itself as a long, thick wall of text, prospective customers and employees will likely pay considerably less attention to your products or services, regardless of their quality. As a side note, if the photographs used to describe your office are excessively cheesy, dishonest, or excessively numerous, that could also send the wrong message. When firms are seeking to save money, they often choose low-quality stock photographs that have nothing to do with their business.
Hiring an experienced photojournalist to document the day-to-day activities taking place in your workplace can offer you with high-quality images that can be utilized to promote your company’s social media accounts and build its online presence. When this happens, you’ll be able to attract a wider range of customers, as well as a wider range of talented employees.
What you require for corporate headshots
The lighting setups and poses used by experienced business photographers can considerably range from one photographer to the next. Keep in mind that you’ll constantly be under significant pressure to create beautiful photographs on the deadline if you use these tried-and-true strategies for your business portraiture:
Posture – Corporate photographers pay close attention to a subject’s posture and other nonverbal cues. Corporate images necessitate body language that communicates assertiveness, confidence, self-control, and authority. In corporate photography, your subjects are frequently high-ranking officials who rely on you to bring out the best in them throughout the shoot.
Your audience should be encouraged to stand or sit up straight. Request that they utilize an inflated posture – like putting their hands around their waist or flaring out the elbows a little – in order to get the message across. Another factor to evaluate is whether or not they have a forward or backward tilt to their posture. Assertiveness, openness, and success are all conveyed by a forward tilt or lean.
On the contrary, a rearward tilt or lean imparts a sense of timidity, stiffness, stand-offishness, and a lack of openness. These poses should be avoided at all costs when taking corporate portraits.
Lighting – Become familiar with the many effects you may achieve with your lighting sets. I utilize a two-light setup, including a softbox and a strobe for my photography. If you’re shooting for a company, you should be familiar with the lighting equipment you’re using. These two types of lighting equipment differ greatly in their ability to produce soft highlights and darkening.
Keep an eye on the distances between your strobes, since light falloff can give wildly diverse effects depending on how far apart they are placed. Different skin tones could also necessitate a slightly different lighting setup. Lights that are overly bright or harsh might result in scorching white patches on the skin. Wherever possible, place your light source far away from your subject and use a softbox to diffuse the light.
Optical anomalies – reflections, shadows, and more The greatest way to reduce glare from strobe lighting while getting amazing results is to be conscious of reflections in your business photos, such as glare on glasses. You must be able to swiftly adjust to the fact that many people in the workplace wear glasses.
When photographing a group, be mindful of the shadows that are cast when one subject stands directly in front of another; you may need to adjust the distance between your subjects or the angle at which your flashes are pointed. You can also create optical illusions in the lenses by varying the strength of the glasses and the subject’s viewpoint. Avoid these optical illusions because you may have to offer an alternative angle or stance to decrease the effect.