Recently we had Shaan and her team from the Griffith University MATE program, book a Branding and Marketing Studio Shoot with Wes, in our Gold Coast Studio. It was a great shoot and we were able to create a large catalogue of high quality branding and marketing image works that can be used however the team chooses to. If something like this looks of interest to you, reach out for a chat and
Digital World for Branding and Marketing Photography
In the digital world, the internet is broken down into text and images. Since our brain recognises images much faster than text, we can safely say that your photography is the most powerful tool when it comes to branding.
Your brand goes well beyond just your website. Whether you’re starting your own website, have a blog or simply need more visuals to build up your brand identity — visual content is a key element in your strategy. If we are to look into how photography can enhance your designs, we need to draw examples of excellent photography curation.
The role of Photography in Branding
When you are trying to represent your brand — take into consideration the clientele you want to attract and the message that needs to be communicated through your imagery and visuals. Visuals help translate your brand and support your business identity.
Social Media Brand Photography
In today’s society, every brand needs a presence on social media, like Instagram and Facebook for example. It is a great way to increase engagement and be seen by an even larger audience than ever before.
Best of all, if you have effectively told your story and consistently used hashtags in your posts, your customers can articulate and share your brand for you.