Recently we had studio client Spring SPA WEAR come into our Gold Coast Studio for some e-commerce photography for their new range of contemporary uniform designs.
In our Gold Coast photography studio, we specialise in e-commerce and lifestyle photography and can creative outstanding images for all your marketing and social media purposes. Good quality e-commerce photography is a crucial aspect for every online store. We offer outstanding quality fashion e-commerce photography services, which in return provide you with high-definition, clear and exceptional quality that will attract more customers to your online store.
Having amazing products is one thing. The ability to showcase how great those products are on a digital platform is another. It doesn’t really matter whether that’s on Amazon, your website, or social media, if your e-commerce photography is low-quality, you won’t convert your products to many sales. Don’t forget, images do talk and need to showcase your brand to it’s full affect.
Below, we’ll talk all about product photography, get to know the basics of ecommerce photography, how to make your products stand out, and how to maximize those images to drive sales. If you’re like many brands that opt to outsource this, this article will help you find the best e-commerce photography solutions for your brand.
What is e-commerce photography?
E-commerce photography is a type of photography that focuses on products that are usually sold online. The best e-commerce photography will showcase your products through crisp, clear, and stylish photography. E-commerce photography is often shot on a white background so that the actual product is the main focal point, and nothing distracts from the product that is being sold.
If you think e-commerce product photography is as simple as placing your product on a table and taking a photo with your phone, you’re in for a bit of a surprise. While you can certainly shoot product images that way, there’s of course more to consider getting the perfect shot for your online store. Also, you have to take into consideration the brand you are trying to sell as well.
Having cohesive imagery across your website is important. Not only are you trying to selling, you are also trying to promote your brand overall.