Creative Focus Photography Studio provide Personal Branding Photography to all types of businesses, large or small on the Gold Coast and Brisbane. To understand professional branding photography and how they can influence others, open career opportunities, and give your audience further insight into your character, we will try to explain it in further detail.
Everyone wants to know who’s behind the brand. You may be a businessperson starting out, an established manager in need of a online catalogue, a busy professional, a creative or any individual who needs to promote themselves.
Always remember, branding is more than just a logo, colours and fonts. Your visual identity is made up of lots of different elements, including photography, but what is brand photography, why is it so important?
What is brand photography?
Brand photography is a suite of professional images that represent your business and fit with your identity through their use of colours, tone, props, and more. These can include photos of your team, your products, your process, your office, and other things that will make you stand out from the crowd.
Maybe you’ve had a branded headshot taken before for your LinkedIn profile or website about page, and while a beautiful, professional headshot is important, it’s just one piece of the branding puzzle. To make your business look it’s best, you’ll want a range of consistent, well-crafted photos that will keep your business looking tip-top across all your marketing material over time.
Why brand photography is important?
Branding Photography will personally your brand and make it more reliable, relatable, and human. Your customers will trust a company more and are more likely to buy from a business if the owner uses social media. This isn’t to say that these photographs are just for your social media profiles, or that they should all include you. This is to make you and your business more approachable, how you can connect with other people and relate to others. Sometimes, people just want to put a name to the face behind the company.
Now I know what you’re probably thinking. You hate having your photo taken and think why do I need to a focus of photography session. Over the years, we have come to realise how important it is that people know who a business belongs to. So from one non-supermodel business owner to another, I can assure you that it’s doable, not as scary as you think, and totally worth it!
When you and your team can be seen throughout your marketing and social platforms, potential clients will be able to see who they would be working with. Photos with humans in them take your products and services from seeming unattainable, conceptual or hypothetical, and bring them into reality as something tangible, achievable and desirable.