What Is Commercial Photography?
Commercial photography is all about photography that helps sell or promote a product or brand. This could be in relation to product photography, lifestyle photography, and even fashion photography, depending on the client and the product or service being sold.
Nowadays, since there are so many different platforms that enable people to be able to sell and promote anywhere, everything from Facebook, Instagram, eCommerce websites, marketing material, on billboards, or anywhere else your client wishes to communicate visually with their customer base.
What Are the Different Types of Commercial Photography?
The different types of commercial photography can be anything from and including product photography, lifestyle photography for brands, photography for use on product packaging, images for brochures, photos for social media use by brands, fashion photography, real estate photography, and more.
Difference Between Commercial Photography and Advertising Photography?
While there is similarity between commercial photography and advertising photography, there is a difference. Commercial photography is more towards showcasing a product in the best light possible, advertising shots are more focused on creating an emotional appeal to customers and telling a story about the brand.
Types Of Commercial Photography Shoots
Fashion Photography
When you talk commercial photography on the Gold Coast, people will immediately think of Fashion photography. Shoots can usually be done either in our Creative Focus Photography Studio or outdoors, with models. Each shoot, for fashion photography, ends up being used for high-quality imagery for advertising, and eCommerce websites.
Product Photography
Product photography is another category, and just like fashion photography, it can also either be done in a studio or outdoors. In most cases photographers prefer shooting in a studio to ensure they have a solid backdrop that they can easily photoshop for use online.
Food Photography
Food photography is a product shoot, but the photographer works with a food stylist or chef to get the food looking its best for the camera. At the same time, they will create lighting to make the food look enticing and beautiful on a plate. Additionally, this type of photography can cover interior restaurants shots and staff.
Environmental Portraits
Environmental portrait photography means taking photographs of people in their work environment. For example, a photographer may go to a gym and take photographs of personal trainers attending to clients. The photographer will take shots at different angles and different fitness routines.
Headshot Photography
Headshot photography is usually the most common type of commercial photography on the Gold Coast. Usually, they are taken to promote an individual or their brand. Typically, headshots are quick and fun, but they require a connection between the photographer and their subject.
Are you looking for creative commercial photography studio on the Gold Coast? At Creative Focus Photography Studio, we are a renowned and experienced photography studio with the creative flair to bring the best out of your photos.