As Gold Coast Leading Fashion Photography Studio, that specialise in producing high quality photography for eCommerce online websites. We make sure that each chosen fashion model has been framed in their best light and shot from their most flattering angles to showcase the fashion label or accessories that they are wearing.
Fashion photography is ubiquitous, and one can see images of both men and women dressed, showcasing outfits, accessories, and footwear.
What Is Fashion Photography?
Fashion photography focuses on posing, lighting, clothing, accessories, and backgrounds. With the growing innovation of photographers’ aesthetics, this genre is developing and transforming to the next level.
The success also in a fashion label can sometimes lie in the hands of a fashion photographer. This type of photography is dedicated to showcasing fashion apparel and accessories in a way that enhances them to buyers.
Tips For Capturing Stunning Fashion Photographs
Fashion Photography can be quite interesting; however, it is not as easy as it sounds. You will need a skilled photographer who has the expertise to run a smooth photoshoot.
Some key tips that all fashion photographers should have:
Communication
Communication plays an essential role in the fashion world; it helps get that selling photograph for the label. It pays to be polite and friendly, so you can develop a comfort zone and bring confidence to all photoshoots. Body language, communication and patience play a big part in any type of photoshoot.
Identifying The Best Models
As important as it is to find a suitable location, getting the right model for the right brand is also one that requires equal importance. It can be challenging to find an ideal model for your fashion photoshoot.
Begin With Natural, Easy Poses
Always start with the basics. The model first must be comfortable in a photoshoot with a photographer and establish a rapport with the camera. I always begin with standing, sitting poses, and poses related to the brand. Further, you can also start to bring in more action shots gradually, especially if it is related to the fitness genre.
Type of Poses
A usual pose is the one that connects the model to props around them and background. Instead of making the usual poses like leaning on a wall, you can try something distinctive. To get a natural posture, you can also try role-plays. You can also have them communicate with the environment and props.
Making A Story
There should always be a storyline with the image to make it more appealing; some stories that an ordinary man relates to his life. You can also use pictures beside their make-up, hairstyle, or fashion. The most effective tool is the setting. For instance:
Remember the Basics of Composition
Just as it applies to any other type of composition, the Rules of Thirds also apply to fashion photography. Its purpose is to furnish the photographer with an ingenious guide that aids in connecting them to the viewer. The viewer will be in a different place and time. They will grasp everything about the image in a fraction of a second. These “rules” aid in making your pictures view the whole composition from the viewer’s perspective. Symmetry plays a significant role in deciding the model’s pose in the frame and composition. By balancing images with another model, landmarks, or props, you can accomplish this.
Different Angles
Changing camera angle brings a different feel altogether. Either take low and shoot up or take high and shoot down. Incline the horizon to throw the views off balance. A transformation in perspective can bring a fresh look to the monotonous image, although nothing can replace good composition.
Types Of Fashion Photography
Since fashion photography can cover a wide range of fashion genres, here are some of the usual ones.
High Fashion Photography
High fashion photography is about showcasing fashion houses’ creativity and styles. Typically photographers can leave reality behind and get creative as this type of photography requires a massive production.
The models can sometimes be high-end models, or famous actresses and actors. To shoot this type of photograph, that is usually high-budget production, the quality should be the best no matter the cost. Most of the time, these photographs are printed for fine art exhibitions, advertisements, which also need a high level of detail and resolution to maintain the quality in print.
Post-production to give a final touch-up to the look is very important and needs added extra attention, maybe even some special effects.
The idea behind fashion photograph, is the viewer’s willingness to believe in the matter. No matter how artificial the setting, a fashion photograph must convince individuals that if they wear these clothes, buy this product, or accessorise, this reality could be them.
Editorial fashion photography
Most fashion magazines feature this style of photography. Here, styling takes a prominent forefront. In most cases, there is a story running through the shoot; the models are often photographed through the course of the day, morning wardrobe, mid-day wardrobe and finally, the evening attire.
These shots depict a theme, and the models need to enact the role they are given and emote to convey their story. The whole image is shot to create a powerful statement.
Catalogue Photography
This style is used by businesses that print to market their products to their consumers. This is more about the information of an image where the model is made to pose against a specific background, and the clothing are the standout feature. Most of these photographs are shot in studios or another ideal location.