At Creative Focus Photography Studio, we understand the importance of having retail-ready e-commerce photography for your online store. Also, the importance of professionally taken product images on your company’s bottom line, especially if your store exists solely online.
Bean Bags R Us, an online store, that supplies the ‘coolest and best quality bean bags in the world!’ recently reached out to us at Creative Focus Photography Studios to shoot new E-commerce style images for their website. The multiple photoshoots were very successful. Even the owners of Bean Bags R Us made a comment that the image work the studio owner Wes created for them was probably the best set of images that they had received yet.
The model talent was sourced from Synergy Management and privately as well.
Just as it is essential to have high-quality e-commerce images across your online store and website, it’s also vital that you have on-brand photos.
Remember your branding will be incorporated into everything you do, from your logo to your marketing, your website design and of course, your imagery.
In the end branding will define your product and your business.
More often than not, people get confused about what branding is. Usually people think branding is their logo, color palettes, and taglines. But it’s more in depth than just that. Part of creating a strong visual identity is maintaining consistent on-brand photography so your brand becomes cohesive, put-together, and unique.
When you have on-brand photos, you’re increasing the chances of brand awareness and recognition, while creating an emotional connection with your customers.
Your customers should be able to recognise your brand immediately once they have come across your marketing material and photography that is unique to you and only you. This is very important because usually people will use or purchase from brands they trust and recognise.