Do you find that you E-Commerce photographs lack professionalism and consistency, it’s now time to take your photos to that next level with Creative Focus Photography Studio.
You Work Hard and Your Product is Great But..
If you are an E-Commerce business owner, how your store looks is very important to your brand. Product imagery plays a big part in this, as it will help in a customer’s buying decisions. Technology and digital advances have changed customer expectations over the years — now your customers probably expect a 360-view of every item before buying it.
Product photography will influence your store’s conversion rate and revenue online. So if you need high-quality digital product photography for catalogs, e-commerce sites, websites, and other advertising materials then our photography studio, Creative Focus Photography Studio can help you.
Regardless of the product, you can count on us to get the job done. No matter how big or little your company is, or how many products you need to photograph at once, we are here to help you!
What is E-Commerce Photography?
It’s all in the name: e-commerce photography! It’s the skill of photographing your products in a way that encourages internet customers to buy from you. Because online shoppers are unable to hold the items they purchase, it is our responsibility to take photos that accurately depict the products they are considering purchasing.
It’s all about the photos! Professional E-commerce Photography is required if you want to make money. Online buying platforms typically include written descriptions and prices next to these images. Customers are happier when they know exactly what they’re getting for their money. You may rely on us to capture the best images of your company and its products.
Platforms for the Market
Amazon and eBay both require consistent, high-quality photographs of your goods that are shot on a white background for your online store. Individuals don’t need a website to sell their stuff on these sites. They do, however, adhere to stringent guidelines for their online product presentation, such as sizing and white backdrops.
Your photographs need to stand out if your competition is all advertising their products on a white background. Each image is meticulously handcrafted to ensure it is clear of dust and scratches while also being perfectly lit for the surface of the goods being photographed.
Your goods will stand out if the images are detailed, from several angles, and include a variety of colors and scales, and accessories.
In order to increase sales, you need multiple images.
A study on eBay.com found that sellers who list with two photographs are 7 percent more likely to sell and 3 percent more likely to convert with each extra picture added to a listing on the auction site. Compared to a ‘regular’ listing, a product with five separate professional photos has a 15% higher conversion rate.
As much information as possible regarding your goods should be shown to clients in order for them to gain the confidence they need to make a purchase from your presentation.
Branding relies heavily on images.
Customers are drawn in by images, which establishes trust and encourages them to click on the link. The “look” of your brand is defined by the images you put on social media, your website, and all other marketing materials. All of the image’s components (theme color, quality, subject, text, and editing) work together to give your brand a clear and consistent message to your target audience.
In order for a brand to create a long-term relationship with its customers, visuals are essential.
Studio lighting
If you plan on tinkering with your images, studio lighting is the ideal option. At least two lights are required to properly shadow a subject in studio lighting.
Using a key light, which is placed in front of or slightly to one side of the camera, the product is illuminated directly by the light source. Fill light and backlight can be utilized for several purposes based on your products and the desired outcome:
- Lights can be softened by placing white covers (paper or curtains) over them to minimize the harshness.
- To get the best shadows, adjust the light’s distance and angle.
- Soften shadows by utilizing white cardboard or plasterboard.
Even when photographing a large number of objects over a long period of time, studio lighting allows you to control the entire process. You and your crew can snap a steady stream of photos while the arrangement is perfect.
The target practice area
For eCommerce product photography, a shooting table is a must-have.
The shooting table’s dimensions are determined by the size of your merchandise. Tables with a width of between 24 and 27 inches are the best option. A chair-mounted sweep might be useful for little items. Clip a roll of craft paper to the chair’s backrest, and you’re done!
Consistent photographing guidelines
Keep your brand consistent by following these standards for photography. It takes effort to create checklists and specifics at first, but you will save a lot of time in training photographers and editors about your brand as a result of doing so later on. You should include anything that is associated with your brand in this list:
- Consistency
- Saturation
- Composition
- Shadows
- The color scheme
Shooting angles
Always remember to get many photographs of each item from various perspectives (top, bottom, front, back, and sides). The purpose of product photography is to make your product clear to customers so that they can envision what they’ll be purchasing.
Your product’s 360-degree picture is a collection of images from every aspect. Without moving the camera, it is impossible to get a 360-degree product image. Instead, while your camera is mounted on a tripod and being used to capture pictures, your product should rotate 360 degrees on a turntable.
When running an internet business, SEO is critical. Keep in mind the importance of optimizing your images for both speed and keywords.
What can I expect from the photography service for E-commerce?
Our studios are beautiful, the photographers are kind, and the images are high-quality. Let us take care of everything on our own, and you don’t even have to be present at the studio on the actual day of the shoot. So come hire the studio to shoot your Ecommerce Photography for your clients!