I was asked to photograph a range of designer pet harnesses, collars by Nora & Pals, where I needed to showcase the products, not the animals and I loved it!
Nora & Pals is a small business that started up in 2020 during the Covid19 pandemic, that was brought about to promote animal welfare by animals lovers.
Product photography is more than just clicking pictures of a product. Nora & Pals, used the shots that we took to showcase their beautiful designs in the eCommerce website and on their social media platforms. This type of photography is about making a statement through a photograph and making a picture stand out as much as possible.
Why are Product Photoshoots Essential for a Business?
Over 20% of the world’s population shop online and it is a very competitive industry, in whatever you go into. It is important from the start to get professional product shots to showcase and feature your products on your website, marketing material and social media platforms.
The photos should make the products stand out and induce the desire in the viewer to purchase. They should feel like having it even if they don’t necessary need it. That’s the power of a good quality product photoshoot.
A product photoshoot helps you also to build an image of your brand. Making it more believable to a buyer, so that when they purchase they feel like they physically have touched and held it. Also providing online shoppers with multiple, high-quality product images helps them in virtually experiencing the product. It enables them to look at the product from all the angles, provided the imagery of the product is qualitative and 360-degree. So, in simple terms, the better the product image quality, the higher the chances of sales.
Benefits of Getting a Professional Product Photoshoot
These are the 4 benefits you get by professional product photography, that will help you in boosting your sales if Professional Product Photography is executed well.
- High-Quality Images
While you expect to have professional product photography for your online marketplace, advertisement, or catalogue, you need high-quality images of your products to create a lasting impression in the viewer’s mind. Whether it is for a catalogue or for a website, larger and high resolution images help you sell. - Multiple Images
It is important to provide multiple images of your product to help customers make an more informed purchase. Having multiple images could help you in bringing down the product return rates by over 20%. - Background
The background of product images is very crucial. Having a unique and uniform background for all your product images can create a great impression of your brand. - Model Photoshoot
Influencer marketing has become one of the most chosen methods to foster a brand image and a product or service. It creates a long-lasting and trustworthy impression on the viewers. Choosing a model or a celebrity to promote your product can make your sales skyrocket. Having Professional Product Photography with a model can make it easy for you to promote your product and make your products look elegant and reliable.
What are the different Types of Product Photography?
Studio Photography For Products
As the competition in online retail thrives by each day, the necessity of clean, clear, quality and detailed pictures has become inevitable for any business. As e-commerce marketplaces sell a diversity of products, creating efficient, high-quality visual content to sell the product is necessary.
With everything set up in a studio, perfect lighting and camera setup, you can speed up your photo shoot and get it done by professional photographers specialized in-studio shoots. Some studios, like Spyne, offer AI-driven bulk editing as per the marketplace standards that help you in saving time and costs.
White Background Photos
To highlight the product that you want to sell online, having your product shot on a white background will attract the customer’s eye instantly. Also a white background can help you to edit the pictures, add text and keep the brand looking consistent. To keep the product as a focal point, avoid distortion, and provide a detailed view, a white background is the ultimate choice.
Large Product
Whether you are selling big-ticket items or furniture, large product photography is one of the challenging types of product photography due to the size and weight of the products.
It requires extra manpower for handling and positioning in the studio during the photo shoot. These types of product photoshoots are best done outside the studios, usually in factory or the showroom to capture these huge products in the best the environment
Component Shot
Often, the items you purchase online will have add-ons with it. For Instance, a mobile with a charger, headphones, phone cover, etc or a computer with a monitor, keyboard, UPS, Mouse, etc. Photographing all these products together adds value to the original product and it is likely to be sold faster as it gives an impression of getting multiple products for the price of one.
Lifestyle Shots
Most of the online buyers look for a product that showcase the product in it’s natural environment, giving them the perspective of the look, feel, and fit of the product. For example, a person wearing sports shoes or a watch gives the wearable look of the product. Helping customers with better decision making.