
When it comes to product photography, you have a great opportunity to further develop your brand identity and to help your potential customers relate to your products. Your photography is the first thing a lot of potential customers are going to come across. Unless you have the one and only product of its kind, you’ll need something to differentiate it. This is where high quality, product photography, has the potential to increase your brand and convert sales on your online website.
Consistency Is Key, and Product Photography Increases Brand Consistency
You might have your branding down, but if your photography doesn’t match, you’re in trouble. Having all your visual elements work together as one is vital in maintaining on brand consistency. Business that are on brand are 3 to 4 times more likely to experience brand visibility.
Don’t Use Stock Photography
Stock photography images that can be easily found with a simple search are being used by hundreds of other people. Usually, customers have already seen those images before over other platforms and they don’t really showcase your brand as yours alone. By hiring a professional photographer to shoot your product photography, you will soon establish your own, unique, and perfectly on-brand photos.
What is Lifestyle Product Photography and Functional Product Photography?
Lifestyle Product photography is the commercial form of still life photography. Photographing your product within a set and styled scene, sometimes featuring models, to introduce your products to potential customers. That said, they must be done very thoughtfully to avoid looking overdone.
In comparison, functional product photography is usually just your product placed against plain background. Allowing your customer to see every facet of your product, making it easier for customers to have an informed decision about what you are selling in addition to be engaging.
What Does It Mean To Align Your Product Photography With Your Branding?
For example, when working on a photoshoot for your brand, you might what to convey a sense of modernity and personality. The brand might be all about the personal touch. This can be captured with photography through bright, clean photography, and casual posing. You might also align it with colours that aligned with your brand colour palette for a feeling of cohesion.
Detailed Product Photography
Detailed product shots can show elements that aren’t necessarily visible in a standard product photo. You’ll often see this with apparel, footwear, and accessories. For instance for a makeup, you might want to show how the product looks on the skin for example.
Packaging Product Photography
Packaging product photos are the images that might go on a bag, label, or whatever packaging holds your merchandise. These photos are important because they appeal to shoppers in-store. This is especially important to consider when you photography, as usually packaging hides the product, which you commonly see with food and beauty items.
You can even add product packaging to your other photographs as well. This creates brand recognition for people who would usually interact with you both online and offline.